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PROGRAM

GRADUATE SCHOOL OF COMMUNICATION & ART Communication

Communication Theory
major
M.A./Ph.D.
Journalism
major
M.A./Ph.D.
Broadcasting and Telecommunication
major
M.A./Ph.D.
Advertising Promotion
major
M.A./Ph.D.
Communication

- Major : Communication Theory, Journalism, Broadcasting / Telecommunication, Advertising

- Degree Awarded : M.A. in Communication, Ph.D. in Communication

- Professor Chief Professor : Chang-Hwan, Cho (ccho@yonsei.ac.kr)

Majors in Communication Theory (M.A./Ph.D.)
Majors in Communication Theory (M.A./Ph.D.)

Given the meaning and extent of communication in the modern society, it is highly probable that theoretical tasks will be connected to the most realistic work in the future. Major questions asked by communication theory are: how to understand various communication phenomena, how to observe, what kind of analysis can be done, how people participate in communication, and how communication works. The study of communication theory seeks to promote interdisciplinary studies such as liberal arts and humanities, as well as social sciences.

Designated Professors in the major

Young Seok Kim, Yong Chan Kim, Joo Hwan Kim, Nam Gi Park, Sang Yeop Lee

The primary subject outline of the major

Communication Theory, Communication Research Methodology, Speech Communication Seminar, New Media Psychology, Political Communication, Experimental Design and Data Analysis, Human Communication Seminar, Online Data Collection and Analysis, Communication Technology and Community, Journalism Major Seminar etc.

저널리즘
Journalism major(M.A./Ph.D.)

We explore the whole media phenomenon, which is a key element of modern society, from the perspective of journalism theory and practice. We seek to understand various aspects of journalism practice including the history of journalism, legal system, ethics and system, democratic implementation, social responsibility of the press, development of new communication technology and relationship of media change. Through a new interpretation of values in the theory of journalism, we will carry out research to widen the understanding of modern society, democracy, public opinion formation and freedom of the press.

Designated Professors in the major

Kyung Mo Kim, Young Cheol Yoon

The primary subject outline of the major

Journalism Sociology, Communication Network Analysis, Online Journalism, Communication Content Analysis Seminar

Broadcasting and Telecommunication major (M.A./Ph.D.)
Broadcasting and Telecommunication major (M.A./Ph.D.)

This course covers general theories and history of broadcasting and telecommunication phenomena, related legislation and policy research, research on technological industrial characteristics, research on content production and programming, and research on the characteristics of users In recent years, research on digital convergence media has been actively conducted along with new changes in broadcasting system due to digitization.

Designated Professors in the major

Sang Hyun Kang, Yang Soo Choi

The primary subject outline of the major

Comparative media studies, media technology and social change, multimedia use behavior, media organization and user behavior, media technology and social change, media organization and SNS, audience data analysis

Advertising Promotion major (M.A./Ph.D.)
Advertising Promotion major (M.A./Ph.D.)

It is important to note that the advertising and public relations phenomena play a significant role in the media development of modern digital society. Based on academic understanding, we provide the foundation and in-depth knowledge necessary for prospective researchers, educators, and practitioners..In addition to the theories of advertising and public relations as a major domain, those from other related domains such as sociology, marketing, communication, and psychology will be applied together to achieve interdisciplinary understanding. By doing so, we aim to cultivate professional and academic experts in the field of communication.

Designated Professors in the major

Hee Jin Kim, Chang Hwan Cho, Jeong Ho Han

The primary subject outline of the major

Advanced Advertising Seminar, Media Planning, Advertising Theory Research, Digital Inclusion, PR Theory, Advertising Seminar, Marketing Communication Workshop, etc